| 1 |
1 |
Customer research on the “Amar” Mobile Banking Service: Phase I |
2010 |
Khas Bank |
Ulaanbaatar, Uvurkhangai, Khentii |
The aim of the customer marketing research on the “Amar” service, a mobile banking service of Khas Bank, was to understand the preferences, attitudes, and behaviors of customers on mobile banking service; identify target groups of customers, identify awareness level and loyalty level to the “Amar” services and that of its competitors; and, having defined potential customers and market opportunities, recommend appropriate strategies to improve and expand the service. The Phase I & Phase II marketing research projects were conducted by IRIM in 2010 and 2012 respectively. The client, Khas bank, decided to initiate a follow-up research project called “Customer Satisfaction Research on the ‘Amar’ Mobile Banking Service, Phase III”. While the initial research focused solely on current active and inactive customers of the “Amar” service, Phase III research project not only compared the results of the two previous data collections, but also expanded its focus by including households and customers using any banking services. |
Research |
Banking and finance |
| 2 |
2 |
Customer research on the “Amar” Mobile Banking Service: Phase II |
2012 |
Khas Bank |
Ulaanbaatar, Uvurkhangai, Khentii |
The aim of the customer marketing research on the “Amar” service, a mobile banking service of Khas Bank, was to understand the preferences, attitudes, and behaviors of customers on mobile banking service; identify target groups of customers, identify awareness level and loyalty level to the “Amar” services and that of its competitors; and, having defined potential customers and market opportunities, recommend appropriate strategies to improve and expand the service. The Phase I & Phase II marketing research projects were conducted by IRIM in 2010 and 2012 respectively. The client, Khas bank, decided to initiate a follow-up research project called “Customer Satisfaction Research on the ‘Amar’ Mobile Banking Service, Phase III”. While the initial research focused solely on current active and inactive customers of the “Amar” service, Phase III research project not only compared the results of the two previous data collections, but also expanded its focus by including households and customers using any banking services. |
Research |
Banking and finance |
| 3 |
3 |
Marketing Research on Adult Smokers in Central Asia |
2012 |
MAMC LLC, Uzbekistan |
Ulaanbaatar |
The main goal of the study was to develop a data base for the client and research Central Asian smokers’ usage and buying habbits. |
Research |
Trade |
| 4 |
4 |
Household income and expenditure research for “Amar” mobile services: Phase III |
2012 |
Khas Bank |
Ulaanbaatar, Uvurkhangai, Khentii |
1. In order to define oppurtunities for broadening the “Amar” mobile service’s current range of services, this study was designed to discover constumer conditions and habbits in the banking services market. According to these goals, the following research were commissioned: ’ Income and expenditure levels and structure of customers in banking sector were identified.
2. Channels for transferring income and expenditures among banking service for customers were defined
3. D Khas Bank’s main services’ market share in customer market of banking sector was determined
4. “Amar” and other electronic banking services’ share in electronic banking services’market were determined |
Research |
Banking and finance |
| 5 |
8 |
“Research on Multiple Mobile Operator Users and Customer Behaviour” (Phase 1) |
2012 |
Mobicom Corporation LLC |
Ulaanbaatar, Darkhan-Uul, Orkhon, Bayankhongor, Khovd, Khuvsgul, Umnugovi, Khentii |
The primary aim was to conduct nationwide marketing research in order to understand the behavior of customers who use multiple mobile operators and to propose marketing policy and strategies to increase market shares of this and other segments.
The following objectives were outlined:
1. Determine Mobicom’s market share among all service providers;
2. Determine market share among multiple mobile service operator customers;
3. Determine reasons for multiple service operator usage;
4. Study competitor services and market shares and compare customer satisfaction;
5. Prepare marketing mix tools to maintain and expand market share. |
Research |
Communication |
| 6 |
9 |
Mobile Operators Market Research in Uvurkhangai and Khuvsgul aimags (Phase 2) |
2013 |
Mobicom Corporation LLC |
Khuvsgul, Uvurkhangai |
Based on satisfaction with MIRIM’s services in ‘Phase 1’ and a continued need to assess markets, Mobicom and MIRIM developed and conducted more targeted and qualitative customer research in order to assess underlying customer trends and factors in all segmentations of specially chosen regions. MIRIM prepared research results that would elaborate insights on how to reverse negative trends and secure larger market shares. |
Research |
Communication |
| 7 |
10 |
Behavioral study of small and medium scale businesses |
2013 |
Khas Bank |
Ulaanbaatar, Darkhan-Uul, Orkhon, Bayankhongor, Khovd, Khuvsgul, Umnugovi, Khentii |
This research was designed to define behaviours of active small and medium businesses in Ulaanbaatar and countryside communities and to segment the market in order to consult the client. Based on these results, important marketing decisions were made regarding the implementation of customer segment management, etc. According to this main objective, the following goals were elaborated:
● Describe the characteristics of various SME sectors
● Describe in detail the main characteristic activities, property affiliations and types of SMEs.
● Describe the behaviours of SME enterprises
● Identify strong influences on SME activities
● Define SME needs and usage of bank products in connection to business lifecycles
● Define individual needs of SMEs
● Determine share of wallet from SME clients for each bank |
Research |
Banking and finance |
| 8 |
11 |
Ulaanbaatar Electricity Distribution Network Customer Service Improvement Research |
2013 |
Ulaanbaatar Electricity Distribution Network |
Ulaanbaatar |
The main goal was to define needs for increaing the quality of the UB Electricity Distribution Netowork’s customer services using exploratory research and, using those results, to develope a detailed training framework to improve service quality. Topics to be studied and incorporated in the training system include project work stages and management styles. |
Research |
Electricity |
| 9 |
13 |
“Supply and Demand Research of Ice Cream Market in Ulaanbaatar” |
2014 |
Italy Ice Cream LLC |
Ulaanbaatar |
MIRIM conducted a full supply and demand study of Ulaanbaatar‟s ice cream market in order to determine the possibility of establishing a packaged ice cream production factory in Mongolia. |
Research |
Trade |
| 10 |
14 |
“Program Based Budget Planning” |
2014 |
Mongolian Foundation for Science and Technology, and Ministry of Finance |
Ulaanbaatar |
The research projects goal was to define criteria and indicators for effectiveness and efficiency and a standard for budget planning and managment in all sectors. The following three objectives were developed:
• Research budget planning topics like laws rules and procedures on the national and regional level.
• Research international program based budget planning development programs
• Develop methodologies for program-based budget planning in the framework of 12 policies. |
Research |
Education |
